American pop star Taylor Swift is shaking the world with her magnificent Eras Tour. This international tour will span nearly two years with 151 shows on five continents. Showcasing the theme of moving through eras, Swift is performing songs from all of her albums. From Debut (2007), to Midnights (2022), the Eras tour is delighting fans worldwide while breaking records along the way.
Swift’s tour is a significant event in the music industry and according to Billboard, is the second highest-grossing music tour in history. The tour’s film, Taylor Swift: The Eras Tour, has collected over $250 million at the Global Box Office, as stated by media reporter Rebecca Rubin.
According to Forbes, the talented singer-songwriter officially became a billionaire this year, which is especially impressive when considering she’s one of only four musicians to ever do so.
The tour elevated the US economy significantly. According to Time Magazine, her opening night in Glendale, Arizona resulted in higher revenue for businesses than 2023’s Super Bowl, one of the largest sports events in the world. The source also stated, “World leaders like the Chilean President, the mayor of Budapest, and Canadian Prime Minister Justin Trudeau are asking her to bring the tour to their countries.”
The Eras tour has financially impacted everyone working on the tour as well. People Magazine reported that Swift gave significant bonuses to the entire crew involved with the tour – drivers, stage crew, technicians, performers etc. It’s believed that these bonuses totalled over $55 million.
Swift’s powerful tour is an opportunity for her fans, also known as Swifties, to meet their idol and have a great concert experience.
The energy and enthusiasm of Swifties was evident in Swift’s Seattle shows on the 22nd and 23rd of July. CNN reported, with data from seismologist Jackie Caplan-Auerbach, that “Swifties caused seismic activity equivalent to a 2.3 magnitude earthquake.”
Another example showcasing the fanbase’s impact is how a line about friendship bracelets on Swift’s song You’re On Your Own, Kid has led to bead and sequin shortages in the US as it’s become a trend to wear them when attending The Eras Tour.
The tour began on March 17, 2023 and will end on December 8, 2024. Currently, the singer is supported by artists such as Gracie Abrams, Sabrina Carpenter, and Paramore. Several students from AISB are planning to or have already attended a show!
Eliya T. from grade 10 will be attending a show in London. She explained, “I’m mostly excited about being with my best friend and experiencing a concert where I can sing along to my favorite songs with thousands of people. I’m also really excited to dress up for the concert as one of the eras.”
When asked about Swift’s influence and status, she commented, “I think that Taylor is very influential. She deserves her status because even if a person doesn’t like her music, she’s a very strong and hardworking artist. So, she is a very respectable songwriter and musician.”
Ella C from grade 10 has been to a show. The advice she gives to people planning to go is to “wear comfortable shoes and order merch online instead of waiting in the massive line. Also, bring a hat if you’re going to be in the sun.” She added, “I would 10/10 recommend going. It was an amazing and super memorable experience.”